One of the most powerful techniques you can use to blow your competition away on eBay is keyword research, or in simple terms what is it that your customers are searching for exactly? As eBay has no tools that allow you to accurately gauge what keywords are be searched and how often, the next best thing is Google adwords tool . This will give you a fairly good guess of what popular keywords are being searched for in a particular niche as those who shop on eBay also use google search to find reviews and other info about the product you are marketing, Make sense ?
The best way to use the adwords tool is to have a google account and sign up for an adwords account, this way every time you search for keyword ideas you wont get slowed down by the spam filter. Keep in mind the data that this keyword tool uses is broad match by default, you are much better to tick the exact match on the left hand panel. Also you need to ignore the data that shows competition, this has nothing to do with eBay keyword research and competition, and the only data you need to look at it global and local search terms. if only market in your own country then only use the local keyword data. This is a pretty simple way to get a diverse range of keywords for your eBay listing headings and when you find the keywords to include in you eBay listing that really work! You stick to them .
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